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Tourism: The Business of Hospitality and Travel ¦ Cook, Hsu, Taylor ¦ 6th Edition
Question List for "Tourism: The Business of Hospitality and Travel"
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Quality accommodation is a pull factor for visitors.
Started by
segrsyd
58
Aug 2, 2019
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The length of a trip will play a role in determining how much pre-trip planning occurs.
Started by
nautica902
127
Aug 2, 2019
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Special interest travelers often travel in small groups on very specific itineraries.
Started by
burchfield96
27
Aug 2, 2019
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Social groups are the hardest SMERFs to identify and target.
Started by
tth
140
Aug 2, 2019
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SMERF stands for Social, Military, Education, Religion, and Fraternal.
Started by
viki
46
Aug 2, 2019
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Incentive travel programs have a market value over $100 billion.
Started by
fahad
24
Aug 2, 2019
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The introduction of teleconferencing has resulted in the decline of business and professional travel.
Started by
burchfield96
28
Aug 2, 2019
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A homogeneous market is one composed of people having differing characteristics and needs.
Started by
natalie2426
25
Aug 2, 2019
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Geographic segmentation is the oldest and simplest basis for market segmentation.
Started by
saraeharris
45
Aug 2, 2019
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The venturer found at one extreme of Plog's continuum would be referred to by marketers as an "innovator."
Started by
DelorasTo
53
Aug 2, 2019
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