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Global Marketing ¦ Keegan, Green ¦ 8th Edition
Question List for "Global Marketing"
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Last post
Marketing
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Using McDonald's as an example, show how effective global marketing can be successfully achieved.
Started by
dmcintosh
35
Dec 2, 2019
Marketing
»
The Coca-Cola Company has convincingly demonstrated that the ability to think globally and act ...
Started by
Lisaclaire
45
Dec 2, 2019
Marketing
»
Describe how the global marketing strategy is different when compared to that of single country marketing.
Started by
justinmsk
69
Dec 2, 2019
Marketing
»
What are the dimensions of global marketing strategy (GMS) that pertain to marketing management? ...
Started by
Pineappleeh
62
Dec 2, 2019
Marketing
»
What is meant by competitive advantage? Explain, giving examples as to how globalization presents ...
Started by
imanialler
91
Dec 2, 2019
Marketing
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What is "global marketing" and how does it differ from "regular marketing"? Giving examples of at ...
Started by
tichca
57
Dec 2, 2019
Marketing
»
McDonald's restaurants are found in more than 118 countries. To ensure high levels of consistency ...
Started by
nummyann
31
Dec 2, 2019
Marketing
»
In the United States, some people believe that globalization has depressed the wages of American ...
Started by
fasfsadfdsfa
30
Dec 2, 2019
Marketing
»
Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing ...
Started by
kfurse
38
Dec 2, 2019
Marketing
»
Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs, televisions, ...
Started by
ashley
54
Dec 2, 2019
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