Question List for "Global Marketing"

  Topics Views Last post
Marketing » The term "polycentric" describes management's belief or assumption that each country in which a ... New
Started by Ebrown
70 Dec 2, 2019
Marketing » Ethnocentric companies that conduct business outside the home country adhere to the notion that the ... New 107 Dec 2, 2019
Marketing » About 75 percent of the Coca-Cola Company's operating income and two-thirds of its operating revenue ... New
Started by jace
93 Dec 2, 2019
Marketing » Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and ... New
Started by burchfield96
67 Dec 2, 2019
Marketing » Starbucks opened an experimental store in Amsterdam that serves as a testing ground for new design ... New
Started by hubes95
70 Dec 2, 2019
Marketing » McDonald's global marketing strategy is based primarily on local marketing mix elements. New
Started by daltonest1984
174 Dec 2, 2019
Marketing » In an effort to "Americanize" the sound of the Beatles' recordings, a studio effect known as reverb ... New
Started by jjjetplane
87 Dec 2, 2019
Marketing » From a global marketing perspective, the history of the Beatles' records is an interesting case ... New
Started by Arii_bell
123 Dec 2, 2019
Marketing » Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and ... New
Started by jon_i
78 Dec 2, 2019
Marketing » Walmart's recent exit from the German market was due, in part, to the fact that German shoppers ... New
Started by soccerdreamer_17
87 Dec 2, 2019