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Global Marketing ¦ Keegan, Green ¦ 8th Edition
Question List for "Global Marketing"
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Last post
Marketing
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What are the differences between "product-communication extension" and "product ...
Started by
JGIBBSON
76
Dec 2, 2019
Marketing
»
If a label on a product states "Made in Thailand," and a similar product has a label "Made in ...
Started by
abern
67
Dec 2, 2019
Marketing
»
Maslow's needs hierarchy provides a useful framework for understanding how and why local products ...
Started by
SO00
32
Dec 2, 2019
Marketing
»
Describe the guidelines that can assist marketing managers in their efforts to establish global ...
Started by
j.rubin
67
Dec 2, 2019
Marketing
»
Coca-Cola has developed several branded drink products for sale only in Japan, including a ...
Started by
ap345
48
Dec 2, 2019
Marketing
»
What are brands, and what are their functions in global marketing? How do brands develop their ...
Started by
dbose
68
Dec 2, 2019
Marketing
»
It is reported that packaging aesthetics are important to Japanese. What are aesthetics and why are ...
Started by
jlmhmf
98
Dec 2, 2019
Marketing
»
Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon ...
Started by
mspears3
38
Dec 2, 2019
Marketing
»
In the summer of 2006, it was announced that the company's Smart car would be offered for sale in ...
Started by
wrbasek0
40
Dec 2, 2019
Marketing
»
The corporate development team at Virgin evaluates more than a dozen proposals each day from outside ...
Started by
pane00
54
Dec 2, 2019
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