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Global Marketing ¦ Keegan, Green ¦ 8th Edition
Question List for "Global Marketing"
Pages:
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Views
Last post
Marketing
»
Intangible product attributes includes a brand's overall reputation or mystique.
Started by
jho37
39
Dec 2, 2019
Marketing
»
If Indians start consuming power like the Americans, the world will run out of resources.
Started by
BrownTown3
32
Dec 2, 2019
Marketing
»
Companies are faced with the decision whether to expand by seeking new markets in existing countries ...
Started by
jrubin
70
Dec 2, 2019
Marketing
»
Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in ...
Started by
ARLKQ
37
Dec 2, 2019
Marketing
»
Why are alliances between Western companies and Asian competitors so different if not difficult? ...
Started by
burton19126
89
Dec 2, 2019
Marketing
»
A true global strategic partnership is unique and different. Using the example of Sony's strategic ...
Started by
joesmith1212
30
Dec 2, 2019
Marketing
»
Why would any firm, whether global or otherwise, seek to collaborate with another firm, be it local ...
Started by
silviawilliams41
45
Dec 2, 2019
Marketing
»
Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a ...
Started by
jwb375
50
Dec 2, 2019
Marketing
»
Joint ventures are becoming very popular as entry mode into foreign markets. Why is this strategy so ...
Started by
K@
75
Dec 2, 2019
Marketing
»
McDonald's and other fast food restaurants have benefitted tremendously by using franchising as a ...
Started by
student77
57
Dec 2, 2019
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140
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