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THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Question List for "THINK Public Relations"
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Tracking media coverage and comparing it over time is known as A) intercept surveys. B) focus ...
Started by
nramada
68
Aug 11, 2018
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Media impressions as a measurement tool are the collective opinions of reporters and editors. ...
Started by
storky111
48
Aug 11, 2018
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On the Public Relations Effectiveness Yardstick, level 2-intermediate provides the truest measure of ...
Started by
LaDunn
53
Aug 11, 2018
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Relative advantage is the degree to which an innovation is perceived as difficult to understand and ...
Started by
serike
69
Aug 11, 2018
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Laggards are traditionalists who are the last to adopt anything. Indicate whether this statement ...
Started by
naturalchemist
71
Aug 11, 2018
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People who take the time to sift information, evaluate it, and form an opinion that is expressed to ...
Started by
Chloeellawright
84
Aug 11, 2018
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Regarding the role of conflict and controversy, which of the following is not true? A) It is ...
Started by
TFauchery
35
Aug 11, 2018
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_____ is the propaganda technique of associating the person, product, or organization with something ...
Started by
abc
57
Aug 11, 2018
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All of the following are factors in persuasive communication EXCEPT A) audience analysis. B) ...
Started by
karlynnae
55
Aug 11, 2018
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All of the following factors limit the effectiveness of persuasive efforts EXCEPT A) lack of ...
Started by
D2AR0N
67
Aug 11, 2018
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