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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Views
Last post
Marketing
»
A competitive analysis dealing solely with physical characteristics of a competitor can miss major ...
Started by
nmorano1
139
Mar 24, 2019
Marketing
»
The maintenance department is an example of a hotel department that remains unaffected by changes in ...
Started by
bobypop
221
Mar 24, 2019
Marketing
»
A marketing plan is a stand-alone tool.
Started by
student77
36
Mar 24, 2019
Marketing
»
It is essential to go through the thought process of examining market potential.
Started by
FButt
50
Mar 24, 2019
Marketing
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Because of their importance estimates of market potential are rarely ignored by those who write ...
Started by
go.lag
85
Mar 24, 2019
Marketing
»
The process of examining various submarkets and selecting those most appropriate for a company, is called:
Started by
OSWALD
105
Mar 24, 2019
Marketing
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Which of the following does NOT comprise environmental factors?
Started by
bobbie
38
Mar 24, 2019
Marketing
»
An Executive Summary should be effectively able to address:
Started by
notis
98
Mar 24, 2019
Marketing
»
Which of the following does NOT form part of corporate direction?
Started by
awywial
49
Mar 24, 2019
Marketing
»
________ serve(s) as a roadmap for all marketing activities of the firm.
Started by
darbym82
95
Mar 24, 2019
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