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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
Do-not-call legislation has ________ the telemarketing industry.
Started by
amal
78
Mar 24, 2019
Marketing
»
To effectively use data mining and to be useful, the data stored in a database must be ________.
Started by
rl
222
Mar 24, 2019
Marketing
»
Casino operator Harrah's Entertainment has built a customer database containing ________ worth of ...
Started by
CQXA
79
Mar 24, 2019
Marketing
»
________ stores the information the company receives in a central repository of customer data.
Started by
tiffannnnyyyyyy
99
Mar 24, 2019
Marketing
»
Data mining is NOT used to predict the following:
Started by
jeatrice
75
Mar 24, 2019
Marketing
»
The sequence of integrated direct marketing technique is:
Started by
abc
34
Mar 24, 2019
Marketing
»
Choose the best option: Effective direct marketing begins with a good ________.
Started by
cartlidgeashley
107
Mar 24, 2019
Marketing
»
Which of the following is NOT a way to measure Direct-marketing efforts?
Started by
NClaborn
120
Mar 24, 2019
Marketing
»
In periods of low demand, companies can use direct marketing to target ________ customers and ...
Started by
Sportsfan2111
92
Mar 24, 2019
Marketing
»
When dealing with issues of Internet privacy, the group we have to be the most concerned about are:
Started by
kwoodring
163
Mar 24, 2019
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