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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
Push money is an example of a:
Started by
silviawilliams41
47
Mar 24, 2019
Marketing
»
________ are goods offered at a low price to encourage the purchase of other goods.
Started by
TVarnum
108
Mar 24, 2019
Marketing
»
Frequent guest points that hotel guests build up for repeat stays are an example of:
Started by
FButt
865
Mar 24, 2019
Marketing
»
________ are certificates that offer buyers savings when they purchase specific products.
Started by
jhjkgdfhk
303
Mar 24, 2019
Marketing
»
________ crises give warning before they occur.
Started by
nmorano1
274
Mar 24, 2019
Marketing
»
Public relations campaigns can contribute to all but which of the following objectives?
Started by
frankwu
142
Mar 24, 2019
Marketing
»
________ covers internal and external communications and promotes understanding of the organization:
Started by
lidoalex
84
Mar 24, 2019
Marketing
»
Cause-related marketing is directly used to create:
Started by
Chelseaamend
98
Mar 24, 2019
Marketing
»
How does a push strategy and pull strategy work in a promotion mix?
Started by
jCorn1234
216
Mar 24, 2019
Marketing
»
The best measure used in evaluating the success of public relations is to:
Started by
Wadzanai
77
Mar 24, 2019
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