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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
Companies are adopting the concept of integrated marketing communications (IMC). Here the company ...
Started by
Lobcity
77
Mar 24, 2019
Marketing
»
Outline the steps in developing effective marketing communications.
Started by
Shelles
68
Mar 24, 2019
Marketing
»
How does a company set its promotion budget and design their promotion mix?
Started by
HudsonKB16
70
Mar 24, 2019
Marketing
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The intangibility of the hospitality product creates many advertising problems.
Started by
burchfield96
38
Mar 24, 2019
Marketing
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A company's total marketing communications mixalso called its promotion mixconsists of the specific ...
Started by
Lisaclaire
61
Mar 24, 2019
Marketing
»
Atmospheres are considered to be a personal form of communication.
Started by
Lobcity
38
Mar 24, 2019
Marketing
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The purpose of persuasive advertising is to build selective demand.
Started by
809779
73
Mar 24, 2019
Marketing
»
Today, fewer companies are adopting the concept of integrated marketing communications.
Started by
Cooldude101
55
Mar 24, 2019
Marketing
»
When marketing activities are directed at channel members a pull strategy is being used.
Started by
Anajune7
86
Mar 24, 2019
Marketing
»
One major disadvantage of public relations is its lack of believability.
Started by
armygirl
70
Mar 24, 2019
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