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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
What are the five key functions that members of the marketing channel perform to complete ...
Started by
hbsimmons88
126
Mar 24, 2019
Marketing
»
What are two types of channel conflict? Give an example of each.
Started by
segrsyd
73
Mar 24, 2019
Marketing
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How do channel members such as travel agents, wholesalers, hotel representatives and other agencies ...
Started by
roselinechinyere27m
124
Mar 24, 2019
Marketing
»
Why is the phrase "value delivery network" a more relevant expression than "supply chain" or "demand chain"?
Started by
mp14
91
Mar 24, 2019
Marketing
»
Vertical conflict in a channel occurs between firms at the same level in the channel.
Started by
Mr3Hunna
129
Mar 24, 2019
Marketing
»
Franchising works well in the restaurant industry but has had limited success in the hotel industry.
Started by
EY67
158
Mar 24, 2019
Marketing
»
To date, the restaurant industry has had little use for the Internet as a distribution channel.
Started by
Beheh
89
Mar 24, 2019
Marketing
»
Franchising is an example of a corporate VMS.
Started by
colton
39
Mar 24, 2019
Marketing
»
Alliances are informal agreements between two organizations that stand to benefit from each other's strengths.
Started by
deesands
93
Mar 24, 2019
Marketing
»
The primary reason for the use of intermediaries is their superior efficiency in making goods ...
Started by
MirandaLo
85
Mar 24, 2019
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