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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Views
Last post
Marketing
»
The detachment phase occurs when a customer is through using a product or service and departs.
Started by
tnt_battle
69
Mar 24, 2019
Marketing
»
A product image is a detailed version of a product idea stated in meaningful consumer terms.
Started by
cdr_15
161
Mar 24, 2019
Marketing
»
A high-load environment creates a relaxing mood.
Started by
shenderson6
40
Mar 24, 2019
Marketing
»
A brand name derives its value from customer perceptions.
Started by
kellyjaisingh
186
Mar 24, 2019
Marketing
»
Brand equity is a function of brand loyalty, name awareness and other factors.
Started by
awywial
170
Mar 24, 2019
Marketing
»
Those services or goods that must be present for the guest to use the core product are called:
Started by
jrubin
94
Mar 24, 2019
Marketing
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The action taken toward a product that may cause harm or customer dissatisfaction is called:
Started by
mydiamond
94
Mar 24, 2019
Marketing
»
Removing a product after existing stock has been depleted; used when sales for an item are low and ...
Started by
hbsimmons88
292
Mar 24, 2019
Marketing
»
The stage in a product life cycle when sales growth slows or levels off is called:
Started by
sc00by25
86
Mar 24, 2019
Marketing
»
Which of the following is NOT a desirable quality for a brand name?
Started by
BrownTown3
136
Mar 24, 2019
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