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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
Revenue management grew out of ________ management, which was introduced in the 1980s.
Started by
RYAN BANYAN
76
Mar 24, 2019
Marketing
»
Developing a good ________ policy minimizes the chance of walking a guest.
Started by
jayhills49
47
Mar 24, 2019
Marketing
»
Price is ________ related to demand for most products.
Started by
ashley
34
Mar 24, 2019
Marketing
»
Overbooking is another method that hotels, restaurants, trains, and airlines use to match:
Started by
leilurhhh
138
Mar 24, 2019
Marketing
»
Disneyland's version of the ride reservation is called:
Started by
Jramos095
150
Mar 24, 2019
Marketing
»
Hospitality companies face the task of increasing three major marketing areas:
Started by
ETearle
135
Mar 24, 2019
Marketing
»
In a well-run hospitality organization, there are two customers, the paying customers and the ________.
Started by
lunatika
725
Mar 24, 2019
Marketing
»
Service marketing requires both internal marketing and ________ marketing.
Started by
Redwolflake15
173
Mar 24, 2019
Marketing
»
At the Ritz-Carlton, each employee can spend up to ________ to redress a guest grievance.
Started by
lracut11
81
Mar 24, 2019
Marketing
»
Which of the following is NOT part of the service profit chain?
Started by
saraeharris
45
Mar 24, 2019
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