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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
The fact that services cannot be seen, tasted, felt, or smelled relates to which service characteristic?
Started by
sjones
64
Mar 24, 2019
Marketing
»
Illustrate with example the concept of customer equity.
Started by
jlmhmf
46
Mar 24, 2019
Marketing
»
Describe each of the five marketing management orientations and identify which of these appears to ...
Started by
arivle123
75
Mar 24, 2019
Marketing
»
What is the key to lasting customer relationships? How is this linked to higher lifetime value and ...
Started by
RODY.ELKHALIL
97
Mar 24, 2019
Marketing
»
Explain a marketer's value proposition.
Started by
student77
47
Mar 24, 2019
Marketing
»
The product concept holds that customers prefer existing products, and the job of management is to ...
Started by
jeatrice
130
Mar 24, 2019
Marketing
»
Define marketing. How does this definition differ from the general perception of marketing?
Started by
nmorano1
128
Mar 24, 2019
Marketing
»
The practical definition of a marketing manager is one of a person focused entirely on finding ...
Started by
Chelseaamend
81
Mar 24, 2019
Marketing
»
In choosing among products, the guiding principle of most consumers is customer value the most ...
Started by
cookcarl
93
Mar 24, 2019
Marketing
»
"Quality" could be defined as the features and characteristics of a product that bear on its ability ...
Started by
Jipu 123
368
Mar 24, 2019
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