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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Marketing
»
The production concept holds that consumers will favor products that are ________ and highly ...
Started by
tnt_battle
63
Mar 24, 2019
Marketing
»
________ is the act of obtaining a desired object from someone by offering something in return.
Started by
tsand2
110
Mar 24, 2019
Marketing
»
A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy ...
Started by
dollx
77
Mar 24, 2019
Marketing
»
One of the biggest nonmonetary costs for hospitality customers is ________.
Started by
JMatthes
854
Mar 24, 2019
Marketing
»
One of the biggest nonmonetary costs for hospitality customers is ________.
Started by
wrbasek0
628
Mar 24, 2019
Marketing
»
The most basic concept underlying marketing is that of:
Started by
a0266361136
67
Mar 24, 2019
Marketing
»
A product can be:
Started by
brutforce
100
Mar 24, 2019
Marketing
»
The two main industries that comprise the activities we call tourism are:
Started by
segrsyd
86
Mar 24, 2019
Marketing
»
The Forum Company found that the cost of retaining a loyal customer is just ________ percent of the ...
Started by
mcmcdaniel
147
Mar 24, 2019
Marketing
»
Which of the following is NOT part of the four-p framework of marketing?
Started by
FButt
39
Mar 24, 2019
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