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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
Under the product concept, marketing strategy focuses on making continuous product ________.
Started by
ec501234
206
Mar 24, 2019
Marketing
»
________ is the act of obtaining a desired object from someone by offering something in return.
Started by
tsand2
63
Mar 24, 2019
Marketing
»
A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy ...
Started by
dollx
44
Mar 24, 2019
Marketing
»
One of the biggest nonmonetary costs for hospitality customers is ________.
Started by
wrbasek0
286
Mar 24, 2019
Marketing
»
One of the biggest nonmonetary costs for hospitality customers is ________.
Started by
JMatthes
559
Mar 24, 2019
Marketing
»
The most basic concept underlying marketing is that of:
Started by
a0266361136
25
Mar 24, 2019
Marketing
»
A product can be:
Started by
brutforce
47
Mar 24, 2019
Marketing
»
The two main industries that comprise the activities we call tourism are:
Started by
segrsyd
41
Mar 24, 2019
Marketing
»
The Forum Company found that the cost of retaining a loyal customer is just ________ percent of the ...
Started by
mcmcdaniel
114
Mar 24, 2019
Marketing
»
Which of the following is NOT part of the four-p framework of marketing?
Started by
FButt
24
Mar 24, 2019
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