Question List for "Consumer Behavior: Buying, Having, and Being"

  Topics Views Last post
Marketing » Salient beliefs are a component of the Fishbein model. New
Started by viki
99 Jun 4, 2019
Business » Some theorists have proposed a model that focuses on studying consumer goals as a way to explore ... New
Started by formula1
62 Jun 4, 2019
Business » Despite improvements to the Fishbein model, all of the following are considered obstacles to ... New
Started by folubunmi
143 Jun 4, 2019
Marketing » Researchers have added to the original Fishbein multiattribute model. The name of this ... New
Started by MGLQZ
275 Jun 4, 2019
Marketing » Identify the elements of balance theory. Discuss possible interaction effects between unit relation ... New
Started by chandani
64 Jun 4, 2019
Business » It is impossible for a person to hold two contradictory attitudes toward the same object. New
Started by Shelles
128 Jun 4, 2019
Marketing » Balance theory helps explain why consumers like being linked to positively valued objects. New
Started by cool
149 Jun 4, 2019
Marketing » ________ considers how people perceive relations among different attitude objects, and how they ... New
Started by TFauchery
119 Jun 4, 2019
Business » ________ states when a person is confronted with inconsistencies among attitude or behavior, he/she ... New
Started by bobbie
157 Jun 4, 2019
Business » How strongly or weakly a consumer is committed to a specific attitude relates to the level of ... New
Started by JMatthes
106 Jun 4, 2019