Marketing

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Retailers may have a difficult time crossing borders if they fail to appreciate similarities in ... Started by ARLKQ	1 Replies 116 Views	Dec 2, 2019 by jazzlynnnnn
Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China. This is ... Started by justinmsk	1 Replies 78 Views	Dec 2, 2019 by lou
Three of the world's five largest malls are in Asia. Started by ENagel	1 Replies 142 Views	Dec 2, 2019 by milbourne11
Hypermarkets are a hybrid retailing format combining the discounter, supermarket, and warehouse club ... Started by rmenurse	1 Replies 77 Views	Dec 2, 2019 by momo1250
Laura Ashley, The Body Shop, Victoria's Secret, Starbucks, the Disney Store and Gap are examples of ... Started by geodog55	1 Replies 97 Views	Dec 2, 2019 by momolu
Tesco came up short in its effort to penetrate the U.S. market. Started by @Brianna17	1 Replies 44 Views	Dec 2, 2019 by jaykayy05
When Carrefour, Tesco, or Walmart set up shop in developing countries, they provide customers with ... Started by tsand2	1 Replies 85 Views	Dec 2, 2019 by amit
An exporter that is new to a particular market would do well to choose a middleman with a reputation ... Started by karateprodigy	1 Replies 39 Views	Dec 2, 2019 by joneynes
When utilizing the services of a local independent distributor, management is well advised to treat ... Started by jjjetplane	1 Replies 67 Views	Dec 2, 2019 by okolip
A distributor with good contacts is obviously the best one to select in terms of generating quick ... Started by KimWrice	1 Replies 67 Views	Dec 2, 2019 by Anna
Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors ... Started by D2AR0N	1 Replies 70 Views	Dec 2, 2019 by stillxalice
The close long-term relationships between auto salespersons and the Japanese people can be ... Started by ts19998	1 Replies 71 Views	Dec 2, 2019 by jazzlynnnnn
Distribution channels for automobiles in Japan and the United States are similar in that most car ... Started by bucstennis@aim.com	1 Replies 43 Views	Dec 2, 2019 by kxciann
In Japan, the biggest barrier facing U.S. auto manufacturers is that half the cars that are sold ... Started by awywial	1 Replies 68 Views	Dec 2, 2019 by jackie
After successfully penetrating China's first-tier cities, Mary Kay expanded into second- and ... Started by khang	1 Replies 44 Views	Dec 2, 2019 by mcomstock09
E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby ... Started by Davideckstein7	1 Replies 96 Views	Dec 2, 2019 by rachel
Legislatures in India are suspicious about Walmart's motives in going to India, since they fear, the ... Started by rl	1 Replies 73 Views	Dec 2, 2019 by johnharpe
As Walmart extends its reach around the globe, observers are using words such as "assault" and ... Started by Starlight	1 Replies 51 Views	Dec 2, 2019 by af
In recent years, in light of the technological developments, many exporters have been forced to ... Started by Kikoku	1 Replies 90 Views	Dec 2, 2019 by nothere
Why is compensation trading also called a "buyback?" How does it differ from switch trading? Started by bobbysung	1 Replies 73 Views	Dec 2, 2019 by Kjones0604
What is offset and why is it important in global marketing? How can it be distinguished from counterpurchase? Started by evelyn o bentley	1 Replies 132 Views	Dec 2, 2019 by maya.nigrin17@yahoo.com
The European Commission recently fined Nintendo nearly $150 million after it was determined that the ... Started by arivle123	1 Replies 67 Views	Dec 2, 2019 by milbourne11
GATT and the U.S. Congress have both defined "dumping." What is the difference in their definitions? ... Started by jho37	1 Replies 71 Views	Dec 2, 2019 by k.lashomb
Suppose that a book publisher sells a textbook for $150 each to its domestic distributor. The same ... Started by clmills979	1 Replies 86 Views	Dec 2, 2019 by Ptupou85
If a Lexus car is priced in U.S. dollars and sold at the dollar converted price in Indian rupees, ... Started by geoffrey	1 Replies 83 Views	Dec 2, 2019 by rachel