Marketing

Avon Products uses both acquisition and joint ventures to enter developing markets.

Started by jwb375

Licensing, joint ventures, minority or majority equity stake, and ownership are points along a ...

Started by fasfsadfdsfa

Japan's Fuji Photo Film Company invested hundreds of millions of dollars in the United States after ...

Started by jake

The driving force behind many of the business acquisitions is globalization.

Started by jman1234

Companies may move from licensing or joint venture strategies to ownership in order to achieve ...

Started by Pineapplelove6

In 2008, the largest merger and acquisition deal in the pharmaceutical industry, Roche's acquisition ...

Started by mynx

GM and South Korea's Daewoo Group formed a joint venture which helped Daewoo improve its ...

Started by craiczarry

The joint venture between Corning Glass and Mexican manufacturer Vitro failed primarily due to ...

Started by EY67

A lesson that can be learned from Anheuser-Busch's experience in Japan is that it is better to give ...

Started by Tirant22

A joint venture with a local partner represents a more extensive form of strategy that is similar to ...

Started by clmills979

Foreign direct investment figures reflect investment flows out of the home country as companies ...

Started by Mr. Wonderful

Franchising in a global market is actually a market-entry strategy that is typically executed with ...

Started by torybrooks

McDonald's has learned the wisdom of leveraging local market knowledge by granting franchisees ...

Started by michelleunicorn

In China, regulations require foreign franchisers to directly own two or more stores for a minimum ...

Started by pane00

Franchising is a variation of licensing strategy in which there is a contract between the parent ...

Started by chandani

Franchising is another variation of licensing strategy.

Started by colton

One of the advantages of a license arrangement is that it can create export market opportunities and ...

Started by Ebrown

Organizations as diverse as Disney, Caterpillar, and National Basketball Association make extensive ...

Started by student77

Licensing is a contractual agreement whereby one company (the licensor) makes a legally protected ...

Started by jho37

Starbucks' relentless pursuit of global market opportunities illustrates the fact that most firms ...

Started by cartlidgeashley

Recently "Call Centers" have mushroomed in countries like India, China, and Philippines due to the ...

Started by amal

In 2010, dozens of Bangladeshis were killed in two separate fires in factories that made clothing ...

Started by imanialler

An executive is undecided whether to rely on in-house or external export specialists/intermediaries ...

Started by joblessjake

What are some of the entities that an exporter should be familiar with? Describe and explain the ...

Started by meagbuch

What are the differences between antidumping and countervailing duties? Under what conditions are ...

Started by kodithompson