Marketing

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism. ...

Started by FButt

A sense of shame leads to sensitivity in social contacts within high-performing Asian countries such ...

Started by Alainaaa8

The power distance dimension reflects the degree of trust among members of society. Thus, the higher ...

Started by rachel9

Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal.

Started by jake

According to Hofstede's research on cultural values, masculinity dimension describes a society in ...

Started by michelleunicorn

Competitive bidding is most likely to be infrequent in a low-context culture.

Started by Hungry!

If a potential Latin American customer insists on giving you a tour of the architectural highlights ...

Started by B

The president of an American company was interested in dealing with a company in Saudi Arabia. The ...

Started by javeds

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

Started by Frost2351

"McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of ...

Started by wenmo

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes ...

Started by ashley

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

Started by bcretired

In Korea 4 5683 968 can be interpreted as "I love you."

Started by bobthebuilder

In China, Dell had to find a meaningful interpretation of "direct sales," the phrase that describes ...

Started by folubunmi

A number of authors, journalists, and food critics have chronicled a disturbing trend in the land of ...

Started by MirandaLo

Although some food preferences remain deeply embedded in culture, plenty of evidence suggests that ...

Started by Lobcity

Domino's Pizza had to pull out of Italy because Italians perceived its products to be "too American."

Started by Sportsfan2111

In China, authorities have the power to dictate which songs can be marketed and performed.

Started by silviawilliams41

In order to convey the sense of the country of origin it is advisable to use the same background ...

Started by WhattoUnderstand

Music represents a "transculture" that cannot be identified with any particular nation since rhythm ...

Started by joesmith1212

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

Started by schs14

In surveys about color preferences, 50 percent of respondents indicate green is their favoriteand it ...

Started by Lobcity

Aesthetic elements that are attractive, appealing, and in good taste are perceived as decent and ...

Started by asmith134

In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor ...

Started by jlmhmf

A "value" is an organized pattern of knowledge that an individual holds to be true about the world.

Started by colton