Marketing

When you call United Airlines for a reservation on a toll-free number and get a response from an ...

Started by stock

The term globaphobia is used to describe an attitude of hostility towards trade agreements and global brands.

Started by Evvie72

Evidence of the company's ongoing commitment to innovation can be seen in continuous new product introduction.

Started by lb_gilbert

In the context of global marketing, leverage means some type of advantage that a company enjoys by ...

Started by panfilo

Economic growth has reduced resistance that might otherwise have developed in response to the entry ...

Started by gonzo233

One way to assess a company's "degree of transnationality" is to compute the ratio between the sales ...

Started by jhjkgdfhk

A true transnational company would be characterized as "stateless."

Started by moongchi

A company with a geocentric orientation views the world as a potential market and strives to develop ...

Started by swpotter12

A European company that focuses its attention on Europe can be considered to have geocentric orientation.

Started by P68T

A U.S. company that focuses on the countries included in the North American Free Trade Agreement ...

Started by amal

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations. ...

Started by Lisaclaire

The term "polycentric" describes management's belief or assumption that each country in which a ...

Started by Ebrown

Ethnocentric companies that conduct business outside the home country adhere to the notion that the ...

Started by eruditmonkey@yahoo.com

About 75 percent of the Coca-Cola Company's operating income and two-thirds of its operating revenue ...

Started by jace

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and ...

Started by burchfield96

Starbucks opened an experimental store in Amsterdam that serves as a testing ground for new design ...

Started by hubes95

McDonald's global marketing strategy is based primarily on local marketing mix elements.

Started by daltonest1984

In an effort to "Americanize" the sound of the Beatles' recordings, a studio effect known as reverb ...

Started by jjjetplane

From a global marketing perspective, the history of the Beatles' records is an interesting case ...

Started by Arii_bell

Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and ...

Started by jon_i

Walmart's recent exit from the German market was due, in part, to the fact that German shoppers ...

Started by soccerdreamer_17

The Yugo automobile achieved a modest level of U.S. sales in the 1980s despite a "don't buy" rating ...

Started by geodog55

If Nestl decides not to market biscuits (cookies) in the United States due to competitive reasons, ...

Started by mynx

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Started by elizabeth18

The perceived value equation can be represented as Value = Price/Benefits.

Started by darbym82