Marketing

________ is the amount of dissimilarity in respondents' answers to a particular question.

Started by sc1250

________ is determining the number of respondents in a particular sample.

Started by amymoore

The statement "a sample size decision is usually a compromise between what is theoretically perfect ...

Started by Ethanolson3

In practice, a number of different methods are used to determine sample size including those ...

Started by heyheyhey

How does a researcher determine the amount of acceptable sample error? What is the role of marketing ...

Started by Scollins7

Describe how a marketer decides on the level of confidence in a study. What is the typical approach ...

Started by stananza

With simple random sampling, the probability of being selected into the sample is identical for all ...

Started by aeb093

With a probability sample, the researcher has some savings in cost and/or time but at the expense of ...

Started by ahunt13

When a researcher specifies percentages of the total sample for various types of individuals to be ...

Started by warrenjean01

There are three practical applications in which simple random sample designs are employed quite ...

Started by mccallkeeler

There are at least two general reasons why a sample is almost always more desirable than a census, ...

Started by warrenjean01

The simple random sampling method guarantees that every member of the population has an equal chance ...

Started by Scollins7

The random device method involves using an apparatus or a procedure to ensure that every member of ...

Started by kmoyer2

Systematic sampling is probability sampling because it employs a random starting point, which ...

Started by urmomsucks

Systematic sampling is desirable when highly similar groups can be easily identified, such as ...

Started by hannahmadyronde

Stratified sampling results in a more accurate overall sample by allowing for explicit analysis of ...

Started by kmoyer2

Stratified sampling can be applied with less difficulty and accomplished in a shorter time than can ...

Started by Sadjam2

Sample frame error in convenience sampling occurs in the form of members of the population who are ...

Started by rissygurl1124

Purposive samples, sometimes called judgment samples or exemplar samples, are highly subjective and, ...

Started by Apple716

Perfectly acceptable precision or accuracy can be obtained with surprisingly small samples.

Started by am7272

Nonprobability samples are samples where the chances of selecting members from the population into ...

Started by M1ch3a

In systematic sampling, the researcher decides on a skip interval, which is calculated by dividing ...

Started by heyheyhey

In chain referral sampling, members of the population who are less well known or disliked or whose ...

Started by mmmmm

Despite some advantages, systematic sampling does not have the potential to create a sample equal in ...

Started by jmoore1989

Convenience samples can be seriously misleading since with nonprobability sampling, there is a good ...

Started by camac77