Marketing

The development of computer technology in the 1970s led to the automation of data management and ...

Started by Katmoss16

Supply-side marketing research is research conducted by an outside firm hired to fulfill a company's ...

Started by jordangardner

Supplier firms only retain all data and research materials to meet industry quality standards, ...

Started by yagurl

Social media monitoring is the fastest growing method in the industry.

Started by dekbert

Quirk's Researcher SourceBookreport provides insights by contrasting supplier marketing research ...

Started by 903f23fj0

Older and established marketing research companies find it difficult to keep abreast of new ...

Started by frosh101

New challenges confront the marketing research industry. The industry must evolve or die.

Started by Apple716

Medium-sized and smaller firms may assign an individual or team to conduct some of the research, but ...

Started by mt05945

Led by some active professional associations, several initiatives have been undertaken to improve ...

Started by jenniferbaugh1984

In the United States, professionals may earn the Professional Researcher Certification (PRC).

Started by krabuske

IBIS World predicts that the number of employees in the marketing research industry will expand at ...

Started by joe3899

Firms can specialize in marketing research services such as online communities, questionnaire ...

Started by 903f23fj0

Even into the late 1950s and 1960s, marketing research was seen as dispensable for companies to ...

Started by 903f23fj0

Do-it-yourself (DIY) research, which has been called the "democratization" of marketing research, is ...

Started by kmoyer2

Client-side research is research that is conducted within an organization.

Started by dekbert

A. C. Nielsen and George Gallup are known as the "Fathers of Marketing Research."

Started by jlbond23

"Fund raising under the guise of research" is known as "frugging" and is illegal.

Started by kaitlynndavis

Which of the following represent the five largest markets, by country, for marketing research?

Started by ahunt13

Which of the following launched an initiative to encourage the routine disclosure of methods used in ...

Started by gboileau

Which of the following is regarded as one of the most important emerging trends for client-side ...

Started by am7272

Which of the following is NOT an advantage of obtaining certification as a professional marketing researcher?

Started by C0DxHalo

Which of the following is NOT a newer method of primary data that are gaining traction in the ...

Started by Mscarter

Which of the following has gathered and monitored trends in the marketing research industry?

Started by 0220521

Which of the following best describes the reason do-it-yourself research holds such appeal?

Started by Dannyrod2

What type of research firm specializes in one, or, at most, a few marketing research activities?

Started by olsonmanny@gmail.com