Marketing

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Corporate social responsibility (CSR) refers to a company's obligation to pursue goals and policies ... Started by karen	1 Replies 222 Views	Dec 2, 2019 by Jadwiga9
A stakeholder is any group or individual that is affected by, or takes an interest in, the policies ... Started by biggirl4568	1 Replies 189 Views	Dec 2, 2019 by lou
The U.S. mass producers focus on long-term income and return on investment, whereas Japanese see the ... Started by pragya sharda	1 Replies 178 Views	Dec 2, 2019 by duke02
The differences between lean producers and U.S. mass producers in the way they deal with their ... Started by lracut11	1 Replies 228 Views	Dec 2, 2019 by connor417
The advantage of the mass producers lasted until the Japanese auto companies further revised the ... Started by pragya sharda	1 Replies 199 Views	Dec 2, 2019 by pocatato
The matrix organization requires fundamental changes in management behavior, organizational culture, ... Started by Deast7027	1 Replies 190 Views	Dec 2, 2019 by blakeserpa
There is general agreement that the matrix design is the single best organization structure for ... Started by sam.t96	1 Replies 171 Views	Dec 2, 2019 by coyin
A potential disadvantage of the organization on product basis is that the local input from ... Started by debasdf	1 Replies 131 Views	Dec 2, 2019 by jointhecircus
A major disadvantage of the regional management center is its cost. Started by biggirl4568	1 Replies 102 Views	Dec 2, 2019 by alexanderhamilton
When Hershey created its international division in 2005, J.P. Bilbrey, the division's senior vice ... Started by armygirl	1 Replies 72 Views	Dec 2, 2019 by al
Des Moines, Iowa-based Meredith Corporation participates in international markets by means of ... Started by olgavictoria	1 Replies 62 Views	Dec 2, 2019 by fraziera112
Sony, Sharp, Panasonic, and other Japanese manufacturers are all experiencing declining sales of ... Started by madam-professor	1 Replies 64 Views	Dec 2, 2019 by ndhahbi
Management writers often use terms like silos, stovepipes, or chimneys to describe an organization ... Started by schs14	1 Replies 121 Views	Dec 2, 2019 by Kingjoffery
By the early 2000s, Sony's vaunted innovation and marketing machine was faltering due to the ... Started by kfurse	1 Replies 60 Views	Dec 2, 2019 by sierrahalpin
A CEO has to look at the entire global economy and then put the company's resources where they will ... Started by aabwk4	1 Replies 67 Views	Dec 2, 2019 by tuwy
According to Kenichi Ohmae's view of the world, there are 30 regions with populations ranging from 5 ... Started by big1devin	1 Replies 62 Views	Dec 2, 2019 by lucas dlamini
As markets globalize, and as Japan opens its own market to more competition from overseas, more ... Started by frankwu	1 Replies 54 Views	Dec 2, 2019 by shailee
A key issue in global organization is how to achieve balance between autonomy and integration. Started by 2125004343	1 Replies 56 Views	Dec 2, 2019 by 234sdffa
Nokia's reversal of fortune at the hands of Apple and Google underscores the fact that today's ... Started by EAugust	1 Replies 68 Views	Dec 2, 2019 by ergserg
Yong Nam, CEO of LG, recently stipulated that English would be required throughout the company. He ... Started by shofmannx20	1 Replies 75 Views	Dec 2, 2019 by Jevvish
Indra Nooyi, chair and chief executive of PepsiCo, is among the corporate leaders who are not native ... Started by Melani1276	1 Replies 76 Views	Dec 2, 2019 by kiamars2010
During his years as chief executive of GE, Jack Welch discovered that many employees resisted his ... Started by karateprodigy	1 Replies 78 Views	Dec 2, 2019 by Jbrasil
Before retiring at the end of 2008, Unilever Group Chief Executive Patrick Cescau wanted to ... Started by scienceeasy	1 Replies 159 Views	Dec 2, 2019 by pocatato
The nature of firm strategy, structure, and rivalry is the final determinant of a nation's diamond. ... Started by kaid0807	1 Replies 87 Views	Dec 2, 2019 by kingfahad97
What are demand conditions? Why is the nature of home demand conditions for the firm's or industry's ... Started by ap345	1 Replies 66 Views	Dec 2, 2019 by kaillie