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Author Question: The sleeper effect is less likely to occur if: a. a person is informed of the source beforehand. ... (Read 122 times)

geodog55

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The sleeper effect is less likely to occur if:
 
  a. a person is informed of the source beforehand.
  b. the source is not attractive to the consumer.
  c. the product is straightforward.
  d. the intelligence of the consumer is low.

Question 2

Attractiveness of the source becomes less important when:
 
  a. the consumer values the credibility of the source.
  b. the consumer does not have motivation.
  c. when the source is the same gender as the consumer.
  d. when the source is younger than the consumer.


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meryzewe

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geodog55

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Reply 2 on: Jun 22, 2018
YES! Correct, THANKS for helping me on my review


peter

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Reply 3 on: Yesterday
Excellent

 

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