Author Question: When tennis star Roger Federer appears in commercials for Gillete Razor Blades, he is considered: ... (Read 86 times)

gonzo233 · **on:** Jun 22, 2018

When tennis star Roger Federer appears in commercials for Gillete Razor Blades, he is considered:

a. the model
b. the Source
c. the endorser
d. the Spokesperson

Question 2

Dawn is persuaded by her college roommate to cut her hair short even though her mom has been trying to persuade her to get it cut short for years. Dawn may have been more easily persuaded by her roommate because:

a. her mother is not very smart.
b. her mother did not present a strong argument.
c. her college roommate has more perceived similarities.
d. she is processing information through the central route.

aprice35067 · **Reply #1 on:** Jun 22, 2018

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