City planners decide to institute a program whereby they will occasionally reward random bus riders with 100 gift certificates to the local grocery store. They are attempting to decrease pollution from individual cars by
A) intermittently reinforcing desirable alternative modes of transportation.
B) continuously reinforcing pro-environmental attitudes.
C) moving negative consequences into the present.
D) immediately punishing undesirable behavior.
Question 2
An environmental group wants to place an additional display on the dashboard of sport utility vehicles that tells drivers exactly how much money they are spending per mile. This would be an example of
A) changing long-term consequences with technology.
B) highlighting selfish motivations.
C) immediately punishing undesirable behavior.
D) bringing future negative consequences to the present.
Random X-chromosome inactivation in a calico cat.
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