Imagine you're a property manager and you'd like to get your tenants to cut down on the amount of trash they generate. Based on research by Graham, Koo, and Wilson, what would be the best way to accomplish this?
a. Tell the tenants how much money they are saving in waste disposal fees when they generate less waste.
b. Tell the tenants how much better it is for the environment to generate less waste.
c. Tell the tenants how much better it is for the environment and how much money it saves them when they generate less waste.
d. Tell them that there will be a new fee if they don't cut their waste by 15 percent.
Question 2
Beth is the new director of the Municipal Water Conservation Board. Because the board has not been very successful in its appeals to encourage residents to stop wasting water, Beth has decided to change how their message is presented.
She's decided to change the public service ads sponsored by the Municipal Water Conservation Board. Which of the following television appeals would be most likely to encourage the public to use less water?
a. If nobody conserves water, the city will have to impose mandatory restrictions.
b. If you leave the water running when you brush your teeth, in one week, you will have wasted enough water to fill your bathroom.
c. I know that water conservation devices are expensive, but it is for the good of the community that you install them.
d. If you do not find a way to reduce your water usage, we will have to take punitive action.
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