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Author Question: You are reading a billboard that says, L&H shoes: comfort and style for your whole family. Where ... (Read 88 times)

arivle123

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on: Jun 22, 2018
You are reading a billboard that says, L&H shoes: comfort and style for your whole family. Where would such an ad be most effective, according to research on cultural differences in persuasion?
 
  a. Chicago in the U.S.
  b. London in the U.K.
  c. Shanghai in China
  d. Toronto in Canada

Question 2

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that ________ were persuaded most by ads that stressed ________.
 
  a. Americans; emotional appeals
  b. Koreans; logical arguments
  c. Americans; independence
  d. Koreans; independence


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jxjsniuniu

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: C


arivle123

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Reply 2 on: Jun 22, 2018
Great answer, keep it coming :)

apple

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Reply 3 on: Yesterday
Excellent

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