Author Question: You are reading a billboard that says, L&H shoes: comfort and style for your whole family. Where ... (Read 40 times)

arivle123 · **on:** Jun 22, 2018

You are reading a billboard that says, L&H shoes: comfort and style for your whole family. Where would such an ad be most effective, according to research on cultural differences in persuasion?

a. Chicago in the U.S.
b. London in the U.K.
c. Shanghai in China
d. Toronto in Canada

Question 2

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that ________ were persuaded most by ads that stressed ________.

a. Americans; emotional appeals
b. Koreans; logical arguments
c. Americans; independence
d. Koreans; independence