Author Question: Based on research presented in the text, the more men were exposed to male-directed magazines, such ... (Read 221 times)

geodog55 · **on:** Jun 22, 2018

Based on research presented in the text, the more men were exposed to male-directed magazines, such as Maxim, Details, and Men's Fitness, the more they valued

a. themselves.
b. dependence on others.
c. thinness in women.
d. interdependence.

Question 2

According to research by Han and Shavitt (1994), what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

a. People in Asian cultures are more receptive to ads for utilitarian products.
b. People in Asian cultures are less consumer-oriented than are people in the United States.
c. Ads that focus on individuality and self-improvement work better in Western cultures than in Asian cultures.
d. Ads that focus on emotions and values work better in Asian cultures than in the United States.