Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.
a. the FCC bans subliminal messages on television
b. laboratory conditions seldom mirror real-life situations
c. people process advertisements peripherally
d. attitudes seldom if ever predict actual behavior
Question 2
Although controlled laboratory studies have shown that, under highly controlled conditions, subliminal stimuli can affect people's ________, they do not show that such stimuli affect ________.
a. behavior; personally relevant attitudes
b. attitudes about products; purchasing patterns against people's wishes
c. purchasing patterns; beliefs about products
d. emotions about unfamiliar stimuli; behavior against people's wishes
