Author Question: Researchers provided participants with audiotapes that contained subliminal messages to improve ... (Read 71 times)

biggirl4568 · **on:** Jun 22, 2018

Researchers provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem.

After participants had listened to the tapes, the researchers assessed their memory or self-esteem. Greenwald and his colleagues found that the subliminal messages
a. worked, and people correctly thought that they did.
b. worked, but people were skeptical about their success.
c. did not work, but people thought that they did.
d. did not work, and people were correctly skeptical.

Question 2

There have been several famous (or infamous) attempts to manipulate people's attitudes subliminally (for example, Vicary's Eat Popcorn demonstration,

Wilson Bryan Key's examination of hidden persuasion in alcohol ads, and the Bush campaign's RATS ad). One should be cautious when hearing that attempts such as these work, because
a. random samples were not used in these studies.
b. control groups were not used in these demonstrations.
c. these studies were low in mundane realism.
d. experimenter demand may have created the results.