In most stores, owners provide background music for shoppers. Now, this music may not be to everyone's taste, but from the perspective of social psychologists who study routes to persuasion, it is probably designed to ________, and thus to ________.
a. distract them; ensure they spend more time in the store
b. put them in a bad mood; make them want to spend their money as quickly as possible
c. put them in a good mood; make products more attractive to them
d. distract them; get them to forget to use their money-saving coupons
Question 2
Experts are always right and Expensive means quality are some examples of how ________ can be used in persuasion.
a. systematic processes
b. affect
c. implicit attitudes
d. heuristics
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Science Background