Chloe voted for the first time in the 2008 elections. She was very motivated to understand campaign issues and to make an informed choice at the polls.
She read the newspapers and watched the television debates between the candidates. Motivated and informed when she watched the presidential debates between John McCain and Barrack Obama, Chloe was most likely to pay attention to
a. how stiff John McCain appeared on camera.
b. the candidates' disagreements on education issues.
c. Barrack Obama's relaxed delivery.
d. John McCain's references to Joe the Plumber.
Question 2
A commercial comes on for an arthritis cream. Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. Therefore, he is more likely to use the ________ route to persuasion.
a. peripheral
b. heuristic
c. central
d. relevant
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