The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?
a. attentive versus inattentive listeners
b. high-quality versus low-quality arguments
c. expert versus novel speakers
d. one-sided versus two-sided messages
Question 2
In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use
a. dissonance reduction techniques.
b. persuasive communication.
c. insufficient external justification.
d. counterattitudinal advocacy.
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