Although cognitive dissonance is a very powerful way to change someone's attitude, it is not implemented on mass scales. Why not?
a. Most people are resistant to persuasion attempts.
b. Very few people ever experience cognitive dissonance.
c. People would become psychologically reactive to the persuasion attempt and do the opposite.
d. It would be difficult to create a situation of low external justification on a mass scale.
Question 2
Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?
a. Cognitive dissonance advertising is too expensive.
b. Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
c. Cognitive dissonance techniques are difficult to implement on a mass scale.
d. Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.
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