Research by Kahneman and Tversky (1973) presented by the authors of your text found that people do not use base rate information sufficiently, and pay more attention to
a. how well the information they have about a person represents a certain category.
b. the extent to which people seem to resemble someone familiar.
c. actual statistical data about base rates.
d. physical characteristics and categories.
Question 2
Physicians often say, When you hear hoof beats behind you, think horses, not zebras. In terms of this chapter, this idea most closely resembles
a. base rate information.
b. social cognition.
c. chronic accessibility.
d. self-fulfilling prophecy.
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RESEARCH TECHNIQUE