Review some of the advertising images in this chapter and ...

[folubunmi]

Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of fine art and a work of graphic design?
 
  What will be an ideal response?

Question 2

Consider Drer's interest in designing and experimenting with the proportions of typefaces; then discuss the role of type as one of the graphic designer's tools in reflecting attitudes and concepts.
 
  What will be an ideal response?

[mcarey591]

Answer to Question 1

Responses will vary based on selection of images. Graphic designers creatively employ logos and symbols to communicate information. Before our modern ideas about art were in place, artists often worked for clients who expected them to convey a message, whether it was a religious doctrine or a historical event. Graphic designers continue this task employing new technologies to the principles of communicative clarity and visual elegance.

Answer to Question 2

With the invention of moveable type, someone had to decide on the exact form to create a visually unified alphabet. Drer was the person who experimented with the design of well-balanced letterforms. Today's graphic designers have a goal to communicate a specific message to a group of people, and the success of a design is measured by how well that message is conveyed.