Author Question: Purposes of e-mail marketing include attracting new customers, keeping existing customers, ... (Read 106 times)

cnetterville · **on:** Jun 23, 2018

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and
A) seeking new employees.
B) lobbying local legislators.
C) cutting costs.
D) importing products from international businesses.

Question 2

The primary channel that consumers use to interact with brands today is
A) e-mail.
B) focus groups.
C) mall and shopping center surveys and sample booths.
D) direct mail.