Which of the following statements about neutral or positive messages is incorrect?
A) They may be presented in any communication medium.
B) They may be internal or external.
C) They typically use the direct organizational pattern.
D) They cover routine topics.
E) They are not important to the success of the business.
Question 2
If you include sales promotion in a reply, you should
A) provide a great deal of detail for persuasive purposes.
B) put it in the first paragraph.
C) make it brief and subtle.
D) put it at the end of the friendly closing.
E) convince the reader that the product or service inquired about is superior to all others.
Positive and Negative Stereotypes
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