Answer to Question 1
Positive language is more likely than negative language to help the writer achieve the objectives of the message. Stressing the advantages instead of the disadvantages will get the reader into an accepting frame of mind. Furthermore, positive language builds and maintains goodwill between the writer and the reader. Words such as mistake, damage, and failure should be avoided because they carry negative connotations.
Answer to Question 2
Students are to supply five of the following strategies:
a. Put the idea in a short, simple sentence or in the independent clause of a complex sentence.
b. Place the major idea first or last (within a sentence, paragraph, or document).
c. Make the noun you want to emphasize the subject of the sentence. (Use the active voice to emphasize the doer of the action.)
d. Devote more space to the idea.
e. Use language that directly implies importance, such as most important, major, and primary.
f. Use repetition within reason.
g. Use mechanical means, such as enumeration, bullets, all capital letters, or a second color.
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