Author Question: Why are paragraphs that are too long or too short ineffective in business ... (Read 113 times)

big1devin · **on:** Jun 23, 2018

Why are paragraphs that are too long or too short ineffective in business writing?

Question 2

Insert transitional words and phrases in the following paragraph to achieve coherence. Jill has two years' experience in advertising. Marianne has six years' experience in advertising. Jill's experience involved a national advertising campaign; Marianne's experience is limited to a small region. Marianne's limited regional experience should be evaluated for quality and effectiveness. Jill has made some influential connections with her work in New York. The search committee will have a difficult time deciding which job applicant to hire.

maya.nigrin17@yahoo.com · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Paragraphs that are too long look boring and needlessly complex and may unintentionally obscure an important idea buried in the middle. Paragraphs that are too short can weaken coherence by obscuring underlying relationships.

Answer to Question 2

Jill has two years' experience in advertising. In contrast, Marianne has six years' experience in advertising. However, Jill's experience involved a national advertising campaign, whereas Marianne's experience is limited to a small region. Therefore, Marianne's limited regional experience should be evaluated for quality and effectiveness. On the other hand, Jill has made some influential connections with her work in New York. Consequently, the search committee will have a difficult time deciding which job applicant to hire. (The paragraph construction requires that most transitions show a contrasting relationship. The last transition requires a summary/conclusion relationship.)