The most important information in a press release should be ...

[maychende]

The most important information in a press release should be ________.
 A) saved for the last paragraph for dramatic effect
  B) focused totally on selling the writer's company and its products
  C) presented early
  D) highlighted briefly in the middle paragraphs

Question 2

The best press releases ________.
 A) concentrate only on advertising a company's products
  B) emphasize the most important information by placing it near the end
  C) use the journalistic approach by answering the five Ws and one H in the first sentence
  D) focus on information that appeals to a target audience

[catron30]

Answer to Question 1

C

Answer to Question 2

D