Answer to Question 1
Questions to ask about the primary audience:
Who is my primary reader or listener?
What are my personal and professional relationships with that person?
What position does the individual hold in the organization?
How much does that person know about the subject?
What do I know about that person's education, beliefs, culture, and attitudes?
Should I expect a neutral, positive, or negative response to my message?
Questions to ask about the secondary audience:
Who might see or hear this message after the primary audience?
How do these people differ from the primary audience?
Do I need to include more background information?
How must I reshape my message to make it understandable and acceptable to others to whom it might be forwarded?
Answer to Question 2
C