Answer to Question 1True
Answer to Question 2Follow these steps when writing the persuasive message:
a) Write the message inductively, beginning with a short, attention-getting headline.
b) Introduce the idea of completing the survey, and generate interest in completing it.
c) Present the benefits of completing the survey to the customer. Provide incentives.
d) Encourage the customer to complete the necessary action, and provide instructions.
A proposed solutions follows:
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