Author Question: Profiling the audience means anticipating how both primary and secondary audiences will react to a ... (Read 87 times)

captainjonesify · **on:** Jun 23, 2018

Profiling the audience means anticipating how both primary and secondary audiences will react to a message.
Indicate whether the statement is true or false

Question 2

Outline the inductive pattern used when writing persuasive messages.

sabina576 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

True

Answer to Question 2

AIDA comprises the four basic steps of the persuasive process, including gaining attention, generating interest, creating desire, and motivating action. The components are based on the AIDA model:

a) Attention: Get the receiver's attention.
b) Interest: Introduce the product, service, or idea, and arouse interest in it.
c) Desire: Create a desire by presenting convincing evidence of the value of the product, service, or idea.
d) Action: Encourage action.