Jake is working for a global consulting firm and will be writing letters to intercultural audiences around the world. What is the best advice you can give him?
A) Always use a direct approach to make your letters as clear as possible.
B) Use your own format and style so that all your letters are consistent.
C) Send letters to lower-ranking employees to avoid offending higher-ranking employees.
D) Replace two-word verbs such as put off with clear single words such as delay.
Question 2
To overcome receiver resistance to a persuasive appeal, the price typically should be:
A) mentioned early in the message to avoid the impression of deception.
B) delayed in the message until reader benefits have been established.
C) implied or stated in terms of large units for the reader's benefit.
D) placed as a stand-alone in a simple sentence.
William Morris, Page from a specimen book with sample proof letters, Kelmscott Press.
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