Author Question: Email polling is a popular primary research method, though it typically takes longer to conduct than ... (Read 79 times)

karlynnae · **on:** Jun 23, 2018

Email polling is a popular primary research method, though it typically takes longer to conduct than other data collection methods.
Indicate whether the statement is true or false

Question 2

Which statement accurately describes the relationship between media richness and communication success or failure?
a. A lean medium is likely to fail in a nonroutine situation because it has sufficient data and no excess cues to distract the reader.
b. A lean medium is likely to fail in a nonroutine situation because it has too little data, and cues tend to downplay significance of the message.
c. A rich medium is likely to fail in routine situations because data are lacking and excess cues cause confusion and distort meaning.
d. A rich medium is likely to fail in a nonroutine situation because it has too much data and too many cues.