Author Question: External communication is the transmittal of information between and among persons within a business ... (Read 23 times)

littleanan

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External communication is the transmittal of information between and among persons within a business or organization.
 
  Indicate whether the statement is true or false

Question 2

In business, horizontal communication is communication with people who are at the same level as you.
 
  Indicate whether the statement is true or false



blakcmamba

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Answer to Question 1

FALSE
External communication is the transfer of information to and from people outside the company.
The goal of a company's external communication is to persuade the recipients to respond
favorably to company needs.

Answer to Question 2

TRUE
Lateral or horizontal communication is communication with people who are at the same rank
or level as you your co-workers or classmates, for instance. The direction your
communication flows at any given time will influence how you communicate.



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