An organization's social media goals should be based on analytic ...

[Capo]

An organization's social media goals should be based on analytic results of social media studies.
 
  Indicate whether the statement is true or false.

Question 2

Before an organization begins to use multiple social media sites, the organization should develop core material to be shared over all sites, and other material that is unique to each site.
 
  Indicate whether the statement is true or false.

[amit]

Answer to Question 1

Answer: False
Explanation: As you plan a method for evaluating your social media efforts, refer to the goals you set in your analysis. Social media and webhosting companies offer analytic tools that not only measure numbers, such as clicks and likes, but also help you perform qualitative analyses such as customer sentiment analysis.

Answer to Question 2

Answer: False
Explanation: No business should automatically create accounts on all these sites and simply start communicating. To be effective, you need to know what platforms your audience uses and what they are looking for on social media.