Author Question: Qualitative analysis can help to gauge if, where, and to what extent people are talking about a ... (Read 40 times)

amal · **on:** Jun 23, 2018

Qualitative analysis can help to gauge if, where, and to what extent people are talking about a business or product online.

Indicate whether the statement is true or false.

Question 2

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees, laws, and policies.

Indicate whether the statement is true or false.

Moriaki · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: True
Explanation: Qualitative analysis helps you gauge if, where, and to what extent people are talking positively or negatively about your business or product online.

Answer to Question 2

Answer: False
Explanation: Research suggests that individualistic cultures (which are prevalent in developed economies like the U.S.) are more likely to trust e-commerce because purchases are backed by mechanisms based on individualistic cultural norms: guarantees, laws and policies, and security measures.